Every retail store needs a strategy to survive the Christmas season as the survival of many businesses can depend on the Christmas buying season and careful planning will ensure retailers get the most out of it.

Christmas is really the harvest period for retailers and there is a lot of preparation that goes into ensuring a good crop.

Statistics released by the Australian Retailers Association (ARA) in recent years indicate overall retail sales increase by 30% - 40 % during December.

However, it’s not only a time for retailers to reap the benefits of increased sales but also a time to increase their presence in the market. November and December are such an important time for retailers that they can earn up to 30 to 50 percent of their yearly profit at Christmas time so it’s that time of year when they have to get it right. In short, Christmas can set some retailers up for the rest of the year.”

Careful preparation & planning is essential in order to maximize profits and place the business in the best possible position. 

If your business does not operate in the retail industry, you should identify your 'harvest time' and ensure that sufficient planning goes into the preparation leading up to this period. You should also do your best to increase your sales and profits which will help cushion any leaner periods that may occur throughout the year.

Disclaimer: This is not advice. Items herein are general comments only and do not constitute or convey advice per se. The information contained in this article is for guidance only and should not be relied upon without obtaining professional advice having regard to your specific circumstances.
“Liability limited by a scheme approved under Professional Standards Legislation”