1. Demand for the product due to fashion;
2. The actions of competitors
3. The size of the company
4. The quality of management decisions
5. The length of time that the company has been in existence
6. The asset base of the company and
7. The state of the company

This is not an exhaustive list, but it gives some indication of why the cost of equity could vary from one company to another.

Disclaimer: This is not advice. Items herein are general comments only and do not constitute or convey advice per se. The information contained in this article is for guidance only and should not be relied upon without obtaining professional advice having regard to your specific circumstances.
“Liability limited by a scheme approved under Professional Standards Legislation”